Malcolm Gladwell mantra: "I am pro-choice……... I believe in God. ………. I am a big believer in free trade. I think smoking is a terrible problem and that cigarette manufacturers ought to be subjected to every possible social and political sanction. But I think that filing product liability lawsuits against cigarette manufacturers is absurd. I am opposed to the death penalty. I hate SUVs. I think many CEOs are overpaid…"