- One suggestion is to use the massive youth student population. A radical move - such as exchange programmes between city and rural colleges - where every city student spends time in the villages, and vice versa, will help a lot. This needs to be done on a massive scale. The city students will spend time in the villages and infuse modern values there, and come back home with a better understanding of rural issues. There can be other similar ideas - incentivising MNCs to base themselves in smaller towns is another one. Sure, there will be lots of challenges but, frankly, there is no other way out. Unless we truly reform the core of our country, things will never really change.